Off The Street Club (OTSC) is a Chicago-based non-profit focused on establishing safe communities and activities for the children of West Garfield Park. Every summer, OTSC hosts their Camp Mathieu to provide an escape from the city.
The Ask…
Create a social first campaign that highlights Camp Mathieu and increases funding for the Save Our Summer (SOS) campaign with high-visibility partners, making sure to extend messaging beyond social.
The Insight…
There are only 18 summers to be a kid, and donating to Camp Mathieu allows macro donors to to sustain Casual Joy in the face of adversity.
The Creative Work…
The Team
Art Direction: Alyse Rohloff & Emma Fraiser
Account: Kendall Johnson & Maddie Tallard
Strategy: Emily Stabilito & Rhea Jain
Copywriter: Candise Duhaney
Design: Ankita Agrawal
Production: Paige Pucel
Agency: HAVAS Chicago
My Role
Celebrity + Influencer Prospecting
Project Management
Secondary Research
Comms Planning